our Wellness

027_Laena_McCarthy_224.jpg
 

The Origin

I'm Laena, the Founder and CEO of Anarchy in a Jar and our wellness project, Edible Beauté. I grew up in New York’s Hudson Valley, immersed in a rural mindset that health starts at home, growing our own food and home remedies, that developed into an urban survival ethos that connection and awareness to our bodies and how we nourish ourselves creates a richer, more meaningful life. 

An international career in science and more localized academia, ignited my passion in plants, spices, and food as medicine, as I learned simple recipes from people I met around the world for nourishing foods and healing teas, tinctures, and balms using real, edible ingredients. I landed back in NYC, and decided to make my passion for preservation and plants into a business.

I launched my food business, Anarchy in a Jar, in 2009, embracing a revived demand for fresh, local, creative food. With help from my team of tasters, fellow food makers and fans, I grew the business into a plant-based food and skincare powerhouse, where I stirs my eclectic experience and passion for plants into elixirs of the jar.

I'm continually learning and growing, and I love to share my passion and knowledge with others through classes, workshops, and consultation. Contact us to find out more, or to make a virtual or physical appointment at my Brooklyn office.

The revolution starts in you. 

grapes in a hand stock photo.jpeg
 

The Commitment

Our mantra: the revolution starts in you. Edible Beauté is a community of holistic business mavens, integrative healers, creative lawyers, cool coaches and consultants, fearless designers, amidst a rainbow of people and professionals who strive to live a self-aware and dynamic life. 

We also make stuff. You can find our skincare here in our online shop, along with our classes and workshops. You can find our consultancy and support services at our offices by appointment

Anarchy in a Jar has been featured in The New York TimesThe New York Times T Style Magazine, The Martha Stewart ShowSaveur, Food & Wine, Bon AppetitNew York MagazineTasting Table, Serious Eats, and Time Out New York.

See our Press page for more info.

sunblock-skincare-healthy-skin-heart-161608.jpeg
 

A Promise

Our promise is sustainable, ethical, fierce support, and products with real, edible ingredients, process, labor, and packaging (the whole nine-yards).  We care deeply about sustainability, and our products are 100% free of toxins. They are cruelty-free, sls-free, paraben-free, and free of chemical additives, synthetic fragrance and preservatives. We use reusable glass packaging made in the USA. We ship using biodegradable corn peanuts. 

Laena says,

Anarchy in a Jar and Edible Beauté are my vision for natural healing from the inside and out, through food and skincare that reflect a desire to reconnect with simple, pure, chemical-free ingredients. Each one of my products reflect my love for food, beauty, and design, encompassed in a life-long obsession with the healing power of herbs and plants, and a dedication to community.

All our products are made by hand and all natural, with plants primarily sourced from local and small farms in Brooklyn and the Hudson Valley.

We combine pure plant-based fruit, seeds, oils, and vinegars with healing herbs + spices.

That's it, no junk and no bullshit. Our methods combine old world techniques with modern finesse, bringing innovation to the tradition of preservation and herbalism.

 

Join the Club :: let's be friends

Want to make your own skincare? Or design your own all-natural, plant-based perfume? Check out our Self-Care Social Club blog, book a private session to get your own signature skincare or perfume designed for you, or come to a live class in NYC or Chicago.